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Category: News
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Google has just made a major leap in marketing measurement. Meridian, the company’s open-source Marketing Mix Model, is now available to all brands and analytics teams. Built on years of research and real-world testing, this tool enables marketers to make smarter, cross-channel budgeting decisions with transparency and flexibility. Why Meridian Matters Now Marketing today unfolds…
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Google Gemini 2.0: The AI Revolution That’s Changing Paid Search Google has officially unveiled Gemini 2.0, its next-generation AI model, and the buzz around it is well deserved. Designed to push the boundaries of artificial intelligence, Gemini 2.0 isn’t just an upgrade—it’s a leap forward. With advanced reasoning, multimodal query processing, and coding capabilities, this AI…
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In a landmark move, the U.S. Department of Justice (DOJ) is pushing for Google to divest its Chrome browser, aiming to dismantle the tech giant’s dominance in the search engine market. This proposal has ignited a heated debate among industry experts, marketers, and tech enthusiasts about the potential repercussions for the web’s future. The DOJ’s…
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